First-responder owned & operated — websites with fireground discipline

Websites built like we fight fires. Fast. Disciplined. Done right the first time.

  • Custom-built sites for roofers, landscapers, excavators and the trades — so you look like the biggest outfit in town
  • Launched in days, not months — and if you need it fast, we offer 24–72 hour rush turnaround
  • Flat pricing, no jargon, no surprises — the same straight talk you'd get on the fireground
100%Custom built — no templates
24–72hRush turnaround available
$0Due until you approve the design
50/50Half to start, half at launch
What we build

Every tool on the rig.

From brand-new builds to rescuing an outdated site that's costing you customers — Salty Web Co covers the whole job.

Custom Web Design

A hand-built site designed around your business, your customers, and your goals — never a cookie-cutter template.

  • Mobile-first design that looks sharp on every screen
  • Built to load fast and convert visitors into calls
  • Your brand, your colors, your voice

Site Rescue & Redesign

Got a site that's slow, dated, or embarrassing? We'll overhaul it — keep what works, gut what doesn't, rebuild it right.

  • Full audit of what's hurting you now
  • Modern rebuild without losing your Google ranking
  • Before/after you'll actually want to show off

Hosting & Care Plans

We stand watch after launch. Hosting, backups, security updates, and edits — handled, so you can run your business.

  • Fast, secure hosting with daily backups
  • Content changes done for you — just email us
  • Uptime monitoring around the clock

Local SEO & Google Setup

Get found by the people down the street searching for exactly what you do — before they find your competitor.

  • Google Business Profile setup & optimization
  • Local keywords baked into every page
  • Review strategy that builds trust fast

Search rankings depend on factors outside anyone's control. We optimize thoroughly, but we don't guarantee a specific ranking or result.

The fireground method

Four steps. No freelancing.

On a fire scene, everyone knows the plan and executes it. Your website gets built the same way.

STEP 01

Size-Up

Discovery

A quick call to walk the scene: your business, your customers, what a win looks like. You talk, we listen.

STEP 02

Attack Plan

Design

We design your free homepage mockup and map the full site. Nothing moves forward until you sign off.

STEP 03

Knockdown

Build & Launch

We build the full site — fast, mobile-ready, SEO-tuned — and put it live in days. Need it now? 24–72 hour rush builds available.

STEP 04

Overhaul

Support

After the fire's out, you check for hot spots. We monitor, maintain, and update your site so it never flares up.

Salty Web Co emblem — maltese cross with code shield
Why Salty Web Co

First responder first.

The job taught us how to work: show up on time, tell the truth, handle it. That's exactly how we build websites.

  • Owned by a firefighter

    When your livelihood is on the line, you want someone trained to stay calm and get it done. That's us — on scene and online.

  • We actually answer

    No ticket queues, no offshore support maze. Email or call and a real person — the same person who built your site — responds fast.

  • Flat, honest pricing

    You'll know the full cost before we start. No hourly meters running, no surprise invoices, no upsell ambush.

  • Built for the trades

    Roofers, landscapers, excavators, HVAC and concrete crews — hardworking outfits that need a site that books jobs, not a brochure.

Who we build for

Built for the trades.

We build contractor websites for the people who work with their hands — roofers, landscapers, excavators, and every trade in between. You're not hiring a marketing agency in a glass tower. You're hiring a firefighter who shows up on time, tells you straight, and gets it done.

Roofing & exteriors

Roofing, siding, gutters, windows and storm restoration. Sites built to turn a torn-off roof into the next three jobs on your street.

Excavation & site work

Grading, demolition, septic, foundations, land clearing and hauling. Heavy work deserves a site that shows the iron and the finished job.

Landscaping & hardscape

Design-build, patios, retaining walls, irrigation and lawn care. Your portfolio is the whole pitch — we make sure it actually gets seen.

Every other trade

HVAC, plumbing, electrical, concrete, paving, fencing, tree service, decks and remodeling. If you run a crew, we build for you.

What a trades site actually needs

  • Photo galleries that sell. Before-and-after shots of real jobs, laid out so a homeowner can picture their own property.
  • Click-to-call on every screen. Half your leads are standing in a driveway on a phone. One tap, and they're ringing you.
  • Quote requests that come through clean. Short forms that tell you the job type and address before you ever pick up the phone.
  • Service area pages. So you show up when someone two towns over searches for what you do.

Working with trade and contractor businesses across the United States — remote-friendly, so distance is never the problem.

Straight-up pricing

Know the number before we roll.

Every project starts with a free mockup, and every build splits 50/50 — half to start, half when you're live. Nothing hidden, nothing hourly.

Founding client rate These are introductory prices for our first five projects. Lock one in now and your rate is your rate — it doesn't change on you later, even after we raise them.

The Attack Line

$1,000
single-page site · $500 to start, $500 at launch
  • Custom one-page website
  • Mobile-first, fast-loading build
  • Contact form + click-to-call
  • Google Business Profile setup
  • Rush launch in 24–72 hours available
Start with a free mockup
Most popular

The Full Response

$2,500
up to 5 pages · $1,250 to start, $1,250 at launch
  • Everything in The Attack Line
  • Up to 5 custom pages
  • Job photo gallery built to sell work
  • Service & service-area pages for local search
  • 30 days of free post-launch edits
Start with a free mockup

Standing Watch

$49
per month · hosting & care
  • Fast, secure hosting + SSL
  • Daily backups & security updates
  • Content edits done for you
  • Uptime monitoring 24/7
  • Cancel anytime — you own your site
Add to any build

Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.

Questions

Straight answers.

Is the mockup really free?
Yes. We build a real homepage design for your business before you pay anything. If you like it, we build the rest. If you don't, we shake hands and part ways — no invoice, no hard feelings.
How fast can my site be live?
Fast. Most sites go live within days, and if you're in a hurry we offer a 24–72 hour rush turnaround. The only real variable is how quickly we get your photos and business details — we move as fast as you do.
Are you really a first responder owned business?
Yes. Salty Web Co is owned and operated by a working firefighter and first responder. When you hire us you're supporting a first responder owned small business — and you're dealing directly with the person building your site, not a sales rep.
Do you work with fire departments and first responder organizations?
Absolutely. We build for fire departments, EMS agencies, unions and associations, explorer and cadet programs, charity events and benefit funds — along with first responder owned small businesses of every kind. We know the audience because we're part of it.
What does a contractor website cost?
A custom single-page website is $1,000 total, split 50/50 — $500 to start and $500 at launch. A full 5-page build with a job gallery and service-area pages is $2,500, split $1,250 and $1,250. Hosting and care is $49/month and optional. Pricing is flat and quoted up front, never hourly, and you see a free mockup before you pay anything. These are founding-client rates for our first five projects.
Do you build for roofers, landscapers and excavators?
That's exactly who we build for. Roofing, siding and gutters, landscaping and hardscape, excavation and site work, HVAC, plumbing, electrical, concrete, paving, fencing and tree service. Trade sites live or die on job photos, click-to-call, and showing up in local search — so that's what we build around.
Do I own my website?
100%. Your domain, your site, your content — all yours. Our Standing Watch care plan is optional, and if you ever leave, we hand everything over cleanly. No hostage situations.
What if I already have a website?
That's our Site Rescue service. We audit what you have, keep anything that's working (including your Google ranking), and rebuild the rest. You get a modern site without starting from zero.
You're a firefighter — will you be available?
Firehouse schedules mean big blocks of focused off-duty time, and building websites is what we do with it. You get 24-hour response on messages and a build schedule we commit to in writing.
Get your free mockup

Sound the alarm.

Tell us about your business. We'll reply within one business day with a plan — and a free homepage mockup within the week.

Response timeWithin one business day
Owned & operated byA working firefighter / first responder

No cost, no obligation. We reply within one business day.

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Ready when you are.

Free mockup. Flat price. Live in days.

Get started free
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